To mark the launch in Bahrain of the highest speed Fibre Optic home broadband to date (2014), Batelco asked us for a spectacular campaign to communicate this in print, outdoor and activation.
Our solution came from the insight that having an extremely stable and fast broadband connection, guarantees that you can enjoy a constant stream of heavy data downloads - like for instance HD movies, live streaming of HD concerts and sports. Kind of like having access to a non-stop carnival. So our campaign was based on different themed carnival floats (movies, music, games & sports). For the activation we even suggested to create a real carnival with floats that would pass by in the neighbourhoods where the service would be installed in plus inside shopping malls.
However as the budget got slashed (Fibre Optic broadband is not a mass product) the campaign eventually became just one combined ad...The client also wanted a look that was more realistic in feel then what I would have preferred (which was a more Tim Burton-esque “Charlie and the Chocolate Factory' aesthetic, plastic lots of strong colors and lots of white to make the colors pop.
As I still prefer that style better i figured I'd show them both, and the campaign visual that ran in the end still looks nice.