TVC & Youtube Pre-loader for Batelco's enhanced broadband offering. September 2015
Creative Direction: Marcus Koskinen | Art Direction: Marcus Koskinen, Joshua Holmes | CGI: Hussain Almossawi, Nordskill | Animation: Aleksei Segodin / Nordskill | Music & SFX : Redhorse Studio
Creative Direction and Art Direction on the Fibre Optic launch campaign 2013 (additional gaming artwork 2014). FINALIST The Loeries 2013, Shortlist MENA Cristal 2014.
To promote the fastest, highest premium home broadband product in Bahrain
(a country with one of the world’s highest telecom market penetrations)
& also innovatively dramatise lightning fast download speeds.
The concept is based on the amazing power of fibre optic internet to deliver downloads
in a fraction of the time of typical copper wire connections. We teamed up with high-speed photography expert Alan Sailer to shoot unique images of everyday house hold objects - capturing the fraction of a second that it takes to download the file, music or video content. The high speedphotos of everyday objects being shot through by metal pellets were later replaced in postproduction with metal icons of downloads.
Customer numbers for broadband subscriptions have saw an uptake in numbers of +76% (for the first quarter of 2013) and after the fibre campaign launch sales increased 70%.
Photography by Alan Sailer
4G LTE - Amazingly big downloads
Creative Direction and Art Direction - 4G launch campaign 2013.
To promote the 4th generation of wireless network technology, 4G LTE, featuring greater bandwidth and faster speeds then ever before.
Our idea was to steer away from the obvious solution of notions of speed, and instead take a unique approach showing the benefit of faster wireless network speeds. Our insight was that with faster speeds you start to enjoy monstrously big files. So we showed how users of 4G could use the connection to download amazingly big downloads such as concerts, football matches of F1 races live in full HD quality, direct to any of the many devices that supports a 4G LTE connection
The campaign extended over print, outdoor, digital, POS, BTL and also to the airport and was a finalist in The Loeries '13 and made shortlist at MENA Cristal '14.
Amwaj Island is a small artificial man-made island in the northeast of Bahrain which is considered as a premium living area, with expensive villas and apartments.
The brief was to mark that Batelco would launch their broadband service there (previously there was just one sole internet provider available to these 3000+ residents).
Our big idea was to create a housewarming event, to highlight that Batelco was moving there. Invitations to all the Amwaj residents was sent out, a big villa was rented and a moving truck branded that brought moving boxes from the Batelco HQ. With a DJ, nibbles and give-aways the houesewarming was hosted by the Chairman of Batelco and anyone invited could attend and also win great prizes.
Parallel to this we also ran a press and outdoor campaign to announce the arrival of the new neighbour in Amwaj.
Creative Director: Marcus Koskinen
Art Direction: Marcus Koskinen / Julian Perico
3D modelling & Retouch : Julian Perico
To mark the launch in Bahrain of the highest speed Fibre Optic home broadband to date (2014), Batelco asked us for a spectacular campaign to communicate this in print, outdoor and activation.
Our solution came from the insight that having an extremely stable and fast broadband connection, guarantees that you can enjoy a constant stream of heavy data downloads - like for instance HD movies, live streaming of HD concerts and sports. Kind of like having access to a non-stop carnival. So our campaign was based on different themed carnival floats (movies, music, games & sports). For the activation we even suggested to create a real carnival with floats that would pass by in the neighbourhoods where the service would be installed in plus inside shopping malls.
However as the budget got slashed (Fibre Optic broadband is not a mass product) the campaign eventually became just one combined ad...The client also wanted a look that was more realistic in feel then what I would have preferred (which was a more Tim Burton-esque “Charlie and the Chocolate Factory' aesthetic, plastic lots of strong colors and lots of white to make the colors pop.
As I still prefer that style better i figured I'd show them both, and the campaign visual that ran in the end still looks nice.
Road Safety Campaign posters, from 2004 for the World Health Organization, WHO. These two posters took a slightly more subtle stance then most shock based Road Safety campaigns, putting the focus on the everlasting impact an accident has on everyone connected to the victim of an accident (family members, friends, or the person who might have been driving the other accident veichle), with the logo of WHO acting as a teardrop.
Made at FABRICA (the creative think tank of United Colors of Benetton) www.fabrica.it
Concept, Art Direction, Copy, Photography & Postproduction.
Creative direction & Art Direction. Integrated campaign for SafeSurf Bahrain which featured a new identity, an interactive website, a press and online campaign, a PR event and video presentation. The project commissioned by Bahrain's TRA (Telecommunications Regulatory Authority) was created to help bring awareness to people about the potential dangers posed by cyber bullies, online perverts and pirates who use the internet to prey on their victims.
Client: Telecommunications Regulatory Authority of Bahrain
Executive Creative Director: Liam Farrell
Creative Director: Marcus Koskinen
Art Director: Marcus Koskinen
Digital Art Director: Aleksei Segodin
Copywriter: Ahmed Waheed Hamdy
Character design: Predrag Milankovic, Rubio Pereira
Web design: Aleksei Segodin
3D modeling & illustration: Aleksei Segodin, Jose Aubele
Motion graphics and animation: Aleksei Segodin
Print design: Jawaher Alali
Retouchers: Jose Aubele, Aleksei Segodin
Campaign visual for Batelco Home Broadband with Unlimited Youbtube Add-On, June 2015.
Creative Direction: Marcus Koskinen | Art Direction: Julián Perico, Marcus Koskinen | CGI: Aleksei Segodin | Postproduction: Nordskill, Julián Perico
TVCs, logotype & identity (including illustration) for a national road safety campaign in 2008 for MTV Italy and the Ministry of Public Instruction (Ministero Della Pubblica Instruzione). Made at Arnold Worldwide Italy, Milan. ADCI (Art Directors Club Italy) 2009 Shortlist (in annual).
Creative Director: Alessandro Sabini / Paolo Troilo / Copywriter: Ugo Berretta / Andrea Bomentre / Francesco Fanicchi / Art Director: Manfredi Marino / Marcus Koskinen / Antonio Rolli / Agency Producer: Carlo Crapanzano / Account Supervisor: Elisa Rizzuto / Production Company: 360° PLAYMAKER Milan, ITALY / Director: Luca Merli / Producer:Arianna Tangino / Post Production: Square / Date Of 1st Transmission:15/06/08
Campaign for photo & film production company Les Enfants. Awarded SILVER at ADCI '08 (Art Director's Club Italy). Photos by Piero Perfetto. (www.adci.it)
Unpublished campaign for NIVEA Q10 Revitalising cream for Men. Concept, Art Direction & copy.
'Infinite Love'. Zero budget stop motion spot for KREATON, a lego like Italian design lamp. Made at Arnold Worldwide, Milan, Italy, 2009.
Concept and art direction for Flou, an Italian luxury bed brand, ATL & BTL. Made at Publicis, Milan, Italy 2008. Shortlist ADCI '08 (Art Directors Club Italy). Photography by Andrea Garuti
'Components of an accident'. Proposed campaign for Zurich Insurance company. Concept, art direction, copy and collage illustration.