4G LTE - Amazingly big downloads
Creative Direction and Art Direction - 4G launch campaign 2013.
To promote the 4th generation of wireless network technology, 4G LTE, featuring greater bandwidth and faster speeds then ever before.
Our idea was to steer away from the obvious solution of notions of speed, and instead take a unique approach showing the benefit of faster wireless network speeds. Our insight was that with faster speeds you start to enjoy monstrously big files. So we showed how users of 4G could use the connection to download amazingly big downloads such as concerts, football matches of F1 races live in full HD quality, direct to any of the many devices that supports a 4G LTE connection
The campaign extended over print, outdoor, digital, POS, BTL and also to the airport and was a finalist in The Loeries '13 and made shortlist at MENA Cristal '14.